Bill’s Sandwich Palace
Illustration / Merchandise / Environmental Graphics
Sometimes a little extra personality goes a long way.
A series of custom illustrations and icons developed for Bill's Sandwich Palace brought a playful visual language to the Nashville sandwich shop. Bold shapes, expressive lettering, and colorful graphics created a collection of artwork that could stand on its own or find its way into the restaurant.
“Palace Intrigue”, a crowned, multilayered sandwich-inspired emblem, became a recurring favorite. It appeared on hats, signage, and other merchandise, taking on a recognizable identity of its own.
And, as sometimes happens when people get attached to something, it eventually found its way onto someone's arm.
Not a bad endorsement for a sandwich.
