Painted Porch Cider
Brand Development / Package Design
The assignment was to create a cider brand for Embrace the Funk, Yazoo Brewing Company's experimental brewing division, following a request from Kroger for distribution beyond Tennessee.
The name came from an unexpected connection. Nashville's nickname, Athens of the South, led to the Stoa Poikile—the Painted Porch of ancient Athens, a gathering place for conversation and ideas. It was a long way to travel for a name that ultimately felt right at home.
The identity grew around a simple thought: everybody deserves a place in the sun. A porch might overlook a neighborhood, a mountain, or the ocean. The double-P mark, flavor-driven colors, and straightforward can designs gave the brand a recognizable personality and a practical way to stand out in the cooler.
Launched with three varieties, Painted Porch has since expanded its lineup while retaining the original identity system.
A little philosophy. A little sunshine. Something good to drink.
2022- Present
