Rhizome Productions
Brand Development / Creative Direction / Event Experience Design
It started with a beer festival. Then things got a little out of hand.
In 2011, an introduction led to the creation of the first East Nashville Beer Festival. What began as a single event grew into Rhizome Productions, an independent event company with a portfolio of more than a dozen distinct festival brands.
The collaboration continued for nine years, with work extending well beyond logos and promotional materials. Each event presented an opportunity to consider the entire guest experience, from the first announcement and ticket purchase to the physical layout, environmental graphics, and the details that made everything work on the day.
Rhizome brought together a group of people who understood that a great event is more than the sum of its parts. Different talents, shared instincts, and a willingness to jump in wherever needed created an energy that carried through to the guests. The attitude was pretty simple: We probably threw that party you liked.
The work meant moving comfortably between creative direction, design, planning, and production. Sometimes that meant developing the idea. Sometimes it meant being there to help make it happen.
One festival became many. And a good working relationship became a business built around bringing people together.
2011-2019