XDC Network
Brand / Website
Building an identity for a technology that’s still finding its place in the world presents an interesting challenge. Especially when the people building it are scattered across that world.
In 2021, XDC Network needed an identity and initial website to support its advocacy for XinFin’s blockchain platform. The task was to make a complex proposition understandable and encourage participation among developers and stakeholders.
The logo developed over roughly a month to meet the demands of a Major League Soccer sponsorship. A connected D and C brought the chain into the lettering—a straightforward reference that survived plenty of stakeholder discussion. The website followed as the organization took shape, providing an initial online presence intended to serve for about six months before a more developed site replaced it.
The collaboration was almost entirely remote. Over the course of a year, the team came together in person just once—at the first match of the season, with the identity already out in the world. Ideas were shared early, discussed openly, and refined through an ongoing exchange rather than held back for a formal presentation.
The experience offered an early look at an industry in motion, and a different way of working with people who were rarely in the same room.
2021-2022
